Inside the work

From a difficult question to a useful decision.

Three fictional decision memos show how we structure alternatives, evidence, and next steps. These are illustrative examples, not client cases or claimed results.

Use these examples to discuss the scope and depth you need.

Ganrich AdvisoryIllustrative / not client work

Decision memorandum

A first market commitment

Should a manufacturer appoint a distributor before establishing its own sales team?

01Distributor: test access with a bounded commitment.

02Local team: build control after demand is demonstrated.

03Defer: resolve demand and unit-economics gaps first.

Evidence to establish

Customer interviews, contribution after channel costs, partner references, service requirements, and delivery capacity.

Next decision gate

Agree the evidence threshold for a limited channel test before approving a fixed-cost presence.

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A useful first conversation

Bring the decision. We’ll start there.

Tell us what you are considering and what makes it difficult. We’ll clarify the question, assess fit, and discuss a practical scope.

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